How to Not to

So you want to start a magazine? But have you thought about it? I mean reeeeallly thought about it? Can I ask you a few questions before you begin?Are you rich or broke? [[Rich]] [[Broke]]

Great, so you've got a lot of friends? [[I've got a collective]] [[I'm flying solo]]

Alright so where's the money? [[I'm full of institutional support I never left school]] [[I've got corporate sponsorship, Nike swooshing]] [[No I'm actually broke]]

Great, how much time have you got? [[All the time in the world]] [[I could spare some time]] [[Free? Time?]]

Does anybody care about what you have to say? [[Only twelve million insta followers]] [[My mom]]

How is a magazine going to make you friends? [[So I can be invited to curate an opaque exhibition]] [[I want a teaching gig]] [[I just like reading things]]

Make a 4,000 page hardcover archival monograph printed on thin slabs of marble.

You can probably squeak out an ad (for architecture...)

How hot are your takes? [[FUEGO!!!]] [[Lukewarm]] [[Chilly]]

Have you got an edge? [[Hella edge]] [[My mom thinks I'm cool]]

So how much time have you got? [[Only time]] [[Not even a little]]

Post on missed connections and find yourself a friend.

Is that Marvel calling? Yes? Use that time to make a comic book.

Embezzle your funding and run.

With takes so hot, why a magazine? [[I want to change the DISCOURSE]] [[I want to improve working conditions]] [[Gotta get that influence]] [[I want to hold architects accountable]]

So why a magazine? [[I want to change the DISCOURSE]] [[I want to improve working conditions]] [[So I can be invited to curate an opaque exhibition]] [[Gotta get that influence]] [[I want to hold architects accountable]] [[I want a teaching gig]] [[I just like reading things]]

Upgrade to a branded instagram account.

Who's in the squad? [[Regular randoms]] [[Too big to name]]

Maybe just found a school that gives radical access to its students and hires faculty from a broad range of disciplines.

Run for government (everyone's doing it).

Publish wildly and for free in any publication that will have you (be sure to include an abstract and keywords).

You don't need a magazine, start a labor union for architects instead. Or you could create a whisper campaign on collective bargaining.

Start an anonymous reddit thread teaching architects basic human resources protocal. Or a labor union for architects. You could also just start an anonymous google spreadsheet.

Start a book club that radically commits to actually reading the books.

Apply for an MFA program. Or if you've maxed out your student loans just go for an unpaid curatorial internship at a prestigous cultural institution.

Fiiiiine, you can make a magazine.

Great so you've got a lot of friends? [[I've got a collective]] [[I'm flying solo]]

Great, so you've got a lot of friends? [[I've got a collective]] [[I'm flying solo]]

Do you at least have rich friends? [[I've got a collective]] [[Allll byyyyy myyyyseeeeellf]]